India’s Home Décor Market Booms as Tier-2 Cities Embrace Better Design

India’s home décor and interior design market is entering a new growth phase, with demand spreading beyond major metropolitan cities. A Deloitte India report released in September 2026 estimates that the country’s home and household market could reach US$260 billion by 2030. Tier-2 households spent an average of ₹3.9 lakh per home on interiors in 2025, nearly 74% of Tier-1 spending. Interior services alone are projected to grow from US$4 billion in 2025 to US$8 billion by 2030. Buyers are increasingly looking for functional layouts, sustainable materials, smart-home features and personalised décor. 

Read also: IBBI’s New Real Estate Rules: A Major Relief for Homebuyers

For homeowners, the shift means planning interiors around comfort, durability and maintenance rather than appearance alone. Architects and designers who combine practical space planning with local materials and energy-conscious features could find growing opportunities in smaller cities.

Read also: India's Housing Prices Rise: What the Latest Indices Reveal