Samantha Ruth Prabhu’s Business Success: Secret Alchemist Reports ₹120 Crore in Revenue

Popular actress Samantha Ruth Prabhu is making her mark in the business world as well. Secret Alchemist, the perfume brand she co-founded, has reportedly achieved revenue of over ₹120 crore, according to details shared by the company. The brand has also announced an eightfold growth over the past eight months.

Eightfold Growth in Eight Months

Secret Alchemist is rapidly expanding its presence in the fragrance market. The company’s announcement of eightfold growth within just eight months has attracted attention from business observers and consumers alike.

Samantha Joined as Co-Founder in 2024

Founded by Ankita Tadani and Akash Walia, Secret Alchemist welcomed Samantha Ruth Prabhu as a co-founder in 2024. Known for her successful career in the film industry, Samantha is now expanding her entrepreneurial journey into the business sector.

Growing Interest in Celebrity-Owned Businesses

Many film celebrities are increasingly investing in their own brands, startups, and business ventures. Against this backdrop, the reported growth of Secret Alchemist has once again drawn attention to the growing fragrance and personal care market.