Festive E-commerce Deals Enter a New Phase in India

India's festive online shopping season is heading towards a major milestone, but shoppers are becoming more selective. Industry estimates project festive e-commerce sales of ₹1.50–1.55 lakh crore in 2026, up 25–29% from last year. Yet early sales data shows pressure on big-ticket purchases as smartphone and laptop prices rise. Consumers are spreading spending across affordable products, fashion, beauty and household essentials. Retailers are responding with bank offers, exchange deals, cashback and easy-payment options. The message for shoppers is clear: compare the final price, not just the advertised discount.

Read also: Shopping Deals Get Bigger: Banks Team Up With 100+ Brands