Shopping Deals Get Bigger as Banks Expand Partner Discounts

Shopping discounts are moving beyond individual retail sales, with banks joining hands with online marketplaces, electronics companies, fashion brands and travel platforms. Recent festive campaigns from ICICI Bank and Axis Bank highlight how eligible cardholders can access savings across multiple shopping categories. ICICI Bank's Festive Bonanza includes offers on electronics, mobiles, fashion, travel and home décor. Its announced benefits include discounts on selected products and partner services, subject to terms. Axis Bank and Visa have also announced more than 100 festive offers, with eligible cardholders able to access discounts of up to 20% on selected purchases and EMI transactions.

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For shoppers, the important step is to check the eligible card, minimum purchase value, maximum discount, transaction method and offer validity before paying. A headline discount may apply only to selected products or payment methods. Comparing the final checkout price is more useful than relying on the advertised percentage. These partnerships show how banks and retailers are using payment-linked rewards to attract customers during the shopping season.

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